About Us

Principle Auto was founded on the desire to change the auto industry. Our purpose is helping people live a better life. We are in the business of building relationships and we want to ensure that we are there for our guests throughout their journey.

BMW of San Antonio is a San Antonio-based luxury dealership that sells and services BMW vehicles. BMW of San Antonio has been selling BMW’s in San Antonio, Boerne, Texas Hill Country, Laredo and South Texas since 1973. We have a large selection of New and Used quality BMW’s in stock. We pride ourselves on our customer service and dedicated associates.