Robot Creative Updates Ownership Model, Adds Principals and Creates Unique Opportunities for Top Creative Talent in San Antonio

After 23 years, founder Lara August changes the business structure of Robot Creative to accommodate multiple forms of voting and non-voting shares, adding Lana Harris and Andrew Watson as principals. The company hopes the model will help attract top talent to San Antonio, as well as to create opportunities for employees that are unique in the industry.
In conjunction with the ownership changes, Lana Harris moves into the role of President.  Lana has been with Robot Creative for four years. She will continue in her role as Marketing Director for the firm’s clients, and assume additional leadership responsibilities as President of the company. Lana has already been instrumental in the growth of the business, and the agreement formalizes the responsibilities. 
Andrew Watson remains the Director of Branding. Andrew has been leading the branding and design for Robot Creative for more than 15 years, and is responsible for the development and expansion of many notable local brands including: Santikos EntertainmentBeldon,Luminaria Arts FestivalComputer Solutions, Sea Island Shrimp House and more. 
Lara August, the company’s Founder, will move into the role of CEO with a focus on strategy and key relationships. 
"Our goal is to create the most desirable place for a creative or marketing professional to work in San Antonio," says Lara August, “At the same time, the new structure, combined with Lana moving into this key leadership role will be transformative to our business. Together we are stronger, smarter and more effective for our clients.”
About Robot Creative
For more than two decades, Robot Creative has worked to help regional and national clients to achieve their business goals through powerful branding, strategic marketing and custom website design. Clients from a variety of industries (including technology, real estate, healthcare, nonprofit, retail service, retail product, and professional service) benefit from Robot Creative’s unique blend of research-based design and marketing, an approach that strives to consistently balance outstanding creative work and business logic. To learn more, visit